The idea

Problem: There are regulatory, social and economic demands to increase the use of renewable energy. However, traditional renewable energy faces planning and real estate constraints within cities due to their environmental impact and need for land
Solution: Develop a viable solution to harvest kinetic energy from footfall in high density areas - pavement tiles that convert kinetic energy to electrical energy
Ambition: To become the leading provider of kinetic flooring and to penetrate the renewable energy mix in large cities



Source: UK Department of Energy & Climate Change, Pavegen, Carbon Trust

The PRIZE

Market: The world is experiencing the largest wave of urbanisation in history. By 2050, 75% of 9bn people will live in cities, with the average person taking 216m steps in their lifetime. The global smart cities market is expected to reach £2 trillion by 2020, driving demand for localised energy systems. The energy harvesting market is expected to reach £4.2bn by 2019
Target: The global flooring industry is forecast to reach £207bn by 2020. Pavegen is targeting high footfall areas such as transport hubs (e.g. train stations, airports), retail locations, offices, schools and events (e.g. marathons, football tournaments) 

Source: Committee on Climate Change, BREEAM, LEED, World Bank, GBI Research, CleanTechnica, ONS, Wintergreen Research

the exit

Advantage: 2 granted patents in USA and Australia, along with 6 applications pending in 2015 (Europe, China, India, Brazil, UAE and Qatar). Cloud connectivity and real time data analytics provide valuable insights into how consumers move in public spaces (e.g. identifying footfall 'hotspots' in retail stores; wayfinding solutions for airports)
Potential exits: 
- Trade sale to large infrastructure or flooring business, or a data driven internet company
- Private equity
- IPO




Source: Mergermarket, FT, Forbes, IVC Group, Floor Covering News